Valentine’s Day & Flowers: A Blooming Connection

Untitled design 2023 12 05T120427.455 Valentine's Day & Flowers: A Blooming Connection The Flower Company

Valentine’s Day is a day marked by expressions of love and affection, and in Australia, as in many parts of the world, flowers play a significant role in these expressions. The tradition of gifting flowers on this special day has a rich history and has evolved into a thriving industry, especially for businesses like, dedicated to spreading love through floral arrangements.

The Historical Connection

The tradition of giving flowers on Valentine’s Day dates back to the 17th century. It was during this time that Charles II of Sweden introduced the Persian custom of ‘floriography’ to Europe. Floriography was the language of flowers, a way to communicate emotions and messages through various floral arrangements. This practice quickly became popular, and flowers, particularly roses, became synonymous with expressing love and admiration. Roses, known for their beauty and fragrance, were linked to Aphrodite, the Greek goddess of love, reinforcing their association with romantic sentiments.

In Australia, Valentine’s Day became popular after World War II. Soldiers returning from the war brought this tradition with them, and since then, it has grown in popularity. Today, Valentine’s Day is widely celebrated across the country, and the giving of flowers is a central part of the festivities.

The Role of Flower Delivery Services

With the increasing popularity of Valentine’s Day in Australia, the demand for flowers, particularly roses, skyrockets during February. This is where flower delivery services like us come into play. These services have transformed the way Australians celebrate Valentine’s Day, making it easier to express love regardless of distance.

We offer a vast array of choices, from classic red roses to mixed bouquets, catering to different preferences and budgets. The convenience of online ordering and the promise of timely delivery have made these services particularly popular among those who may not have the time to visit a florist in person or are in long-distance relationships.

Sustainability and Ethical Sourcing

In recent years, there has been a growing awareness in Australia about the importance of sustainability and ethical sourcing in the flower industry. Consumers are increasingly looking for flowers that are not only beautiful but also ethically sourced and environmentally friendly. addresses these concerns by sourcing flowers from local growers wherever possible, thereby reducing the carbon footprint associated with long-distance transportation. This practice also supports local economies and ensures that customers receive the freshest flowers.

Customisation and Personalisation

Another aspect that makes flower delivery services appealing is the ability to customise and personalise orders. Our Online Flower Shop offers options to add personal messages, choose specific flowers or colours, and even create bespoke arrangements. This level of personalisation makes each bouquet not just a gift but a deeply personal expression of love.

The Emotional Impact of Flower Gifting

The act of giving flowers on Valentine’s Day is more than a tradition; it has a profound emotional impact. Flowers are a visual and sensory reminder of love and affection. Studies have shown that receiving flowers can positively affect mood and emotional wellbeing. In a fast-paced world, a bouquet of flowers is a timeless and universal symbol of care and connection.